ENVIRONMENTALLY FRIENDLY MANAGEMENT (THE GREEN MANAGEMENT)

The most significant environmental damage can occur due to the large number of industrial activities. Technological and industrial developments have had a major impact on the increasing use of natural resources and energy sources. The waste produced is known to have an impact on environmental damage. Corporate responsibility (CSR) in managing the environment can help restore environmental conditions. Companies are increasingly aware of the importance of long-term sustainability of their business (sustainability). Sustainability is an important aspect that is of concern to management. On the other hand, various challenges must be faced. Currently, the company's challenges are not only global competition, but also natural environmental challenges. Global warming, echoes of which have been heard for the last few years. Almost everyone, from state leaders to children, large institutions to even small organizations are aggressively voicing this. How to save the environment is a shared responsibility. This phenomenon touches all levels of society and institutions, because it concerns the future life of humanity and the universe and its contents. Awareness of the importance of this problem has also reached the level of the business world, related to corporate social responsibility. In developed countries, companies have begun to implement this through what is known as the green environment concept. How about in Indonesia? It seems to be just rhetoric, although several companies have started it, but how to respond to it still needs further thought. For most managers, they still think it's strange and don't feel the need to respond to environmental concerns. Managers focus more on other issues related to how to achieve company goals, especially those related to financial performance measures. The role of the industrial world in this matter is actually quite large, especially in relation to company behavior, which concerns the behavior of its stakeholders. If all stakeholders from various industries in the world are aware of this, they will make a significant contribution to natural life. From here the author wants to explain in simple terms the role of the industrial world in reducing the impact of global warming through green management. Environmental changes have a major impact on people's behavior. Increasing public awareness, including understanding the importance of preserving nature, gives companies the opportunity to carry out their various obligations. One of the company's obligations is to carry out social responsibility to the environment, which is a form of ethics in conducting business. Is Green Management .me a form of. implement business ethics? Does business ethics in the form of Green Management not conflict with the meaning of company strategy which is a way to achieve goals? Conceptually, the most common company goal is to achieve the maximum possible profit. Do ethical responses increase or decrease company performance? Can companies that implement business ethics achieve profits and maintain continuity of life? Companies generally try to position themselves in the industry, because it is the basis of competitive strategy. Competitive strategy itself is a source of competitive advantage. If a company needs to position itself strategically in its industrial environment (market environment), then it should also think about positioning itself strategically in the non-market environment (legal, social, political). So that the company can balance itself between a strategic position that leads to the market environment and also an ethical position that leads to the non-market environment.